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The Amazing Ways Spotify Uses Big Data, AI And Machine Learning To Drive Business Success

Spotify, the largest on-demand music service in the world, has a history of pushing technological boundaries and using big data, artificial intelligence and machine learning to drive success.

The digital music company with more than 100 million users has been busy this year enhancing its service and tech capabilities through several acquisitions. Industry watch dogs predict the company will launch an IPO in 2018. Data: Powerful By-product of Streaming Music When you have tens of millions of people listening to music every minute of the day, you have access to an extraordinary amount of intel that includes what songs get the most play time, to where listeners are tuning in from and even what device they are using to access the service.

Source: forbes.com
Author: Bernard Marr

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