The NBA is the #1 global sports league — and analytics is helping make it even better. The NBA London Global Games 2017 were held last week, accompanied by an NBA-sponsored Leaders Meet: Innovation technology event in London earlier in the day.
The event was kicked off by Steve Hellmuth, NBA’s EVP Media Operations and Technology, who talked about how new technology is helping optimize the fan experience. For example, the league has made big investments to ensure that each arena is like a theatre, not just from a visual point of view, but also optimizing the sound experience.
Author: Timo Elliott