Leveraging Data Science for Deeper Marketing Decision-Making

It’s no surprise that Gartner has reinforced its prediction that CMOs will outspend CIOs on IT in 2017, as marketing technology plays a critical role in top line enterprise revenue growth.

As the head of marketing for a high growth tech company, my day revolves around data – sourcing and curating the most qualified leads, analyzing and discovering hidden trends and patterns from this data, and providing real-time guidance to my team on strategies and tactics to maximize our conversion rates. A typical marketing technology stack goes across a broad range of tools and platforms ranging from marketing automation, to data warehousing, to web and social analytics, content and email marketing, etc.

Author: Kavitha Mariappan


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