According to the McKinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain those customers, and 19 times as likely to be profitable as a result. As more companies are working to reap the benefits of becoming data-driven, the demand for effective data teams becomes more prominent.
But while some companies’ data teams run like well-oiled machines, the majority of enterprise organizations are still figuring out how to get their data teams up and running. One of the most common mistakes is not properly defining and differentiating the roles and responsibilities of data team members.
Author: Leon Tchikindas