Articles

Lost in Translation: Big Data Innovation is Missing the Point

Business Intelligence (BI) as currently practiced, on premise or in the cloud, with new tools or old, does not work. Why? Recent innovation in Big Data has focused on the wrong problem: building a better mouse trap, rather than innovating the entire approach.

For example, take Tableau or Qlik. Both offer significantly better Data Discovery than the previous generation of tools; however, despite marketing claims around ease of use and a low level of technical expertise needed, these tools are still designed for experienced analysts and data scientists. Unless highly technical, a business user cannot put them to good use.

Source: insidebigdata.com

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