Teradata: The 7 Pillars Of Big Data Culture

The world of big data analytics and data science can be fascinating but over-hyped in equal measure. But what if we could summarize the seven key ‘cultural elements’ of big data that express how firms should culturally curate and embrace the potential business advantages that are on offer.

Woolly & hackneyed notions The problem with firms playing in the big data analytics space is the seemingly infectious predilection they have for talking about these (arguably) woolly and hackneyed notions they call business outcomes, so-called ‘business transformation’ and this thing known as the ‘customer journey’.

Author: Adrian Bridgwater


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