You don’t need to be a certified data scientist to see that data is playing a critical role in transforming businesses across every industry and niche in 2017. But beneath all this growth you can definitely find one particular concept: predictive analytics.

When you look at predictive analytics, it’s hard to isolate any one application, but the positive change it’s driving in various aspects of business, particularly B2B sales, is undeniable. Predictive analytics and B2B sales are a match made in heaven. The only question is whether or not your organization is taking advantage of the available technology.

Source: forbes.com
Author: Larry Myler