Data storytelling is one of the best tools out there for content marketers. But for data noobs it can seem super intimidating. Where do you get data? What do you do when you have it? How do you find stories in data? Relax. We’ve been doing this a while, and we’re here to help you get through it.
How to Find Stories In Data. Good stories don’t just come from data; they’re actually hidden in data relationships. When you start to play with your data, you begin to see how each data point relates to another. The patterns you see (or don’t) help uncover what—if any—story is there.
Author: Katy French