Articles

You Are Doing Analytics Wrong: Here Is Why

Analytics ROI often falls short because businesses overlook important parts of the process.

Businesses across industries want to compete on insights, and yet many of them aren’t getting the ROI they expect. Somewhere between raw data and actionable insights, processes break down or they don’t exist. It’s not just a tool problem. Organizations need to change the way they think and behave.

Source: informationweek.com
Author: Lisa Morgan

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