What to do when big data gets too big

It’s possible to hit a point of diminishing returns with big data collection. Here’s how to avoid getting bogged down by unnecessary information.

In the 1950s, scientists proposed that the human brain can only recall a list of about seven items. Brain power hasn’t changed much since then—but the amount of data that we are getting bombarded with certainly has. “We have all of the data that we need, but what is missing in companies is people with the business acumen to take what they learn from data analytics and truly create breakthrough opportunities for the business,” said Don Sullivan, product line marketing manager for VMware.

Author: Mary Shacklett

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