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ActionIQ nabs $30M led by A16Z to bring big data targeting to marketers

The trend of using big data analytics to glean more targeted insights for your business continues to be democratized, with an increasing number of startups hitting the market to help those who are not data scientists nor engineers take advantage of these kinds of tools.

In the latest development, a startup called ActionIQ — a marketing activation platform that gives marketers better audience insights in order to run their campaigns in a more effective way, corralling a vast trove of big data behind a “user-friendly interface built for marketers” in the words of CEO Tasso Argyros — has picked up $30 million in funding.

Source: techcrunch.com
Author: Ingrid Lunden

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