Telecommunications has long been one of the most data-intensive industries, and some of the earliest analytical marketing initiatives originated at established firms like AT&T. But the industry is evolving quickly, and the old mail-driven database marketing has become a thing of the past that hardly does the job in a digital economy.
For legacy firms, building a data-driven culture that leverages Big Data and AI capabilities represents both an opportunity as well as a challenge. Verizon Communications, formerly a “Baby Bell,” is now a massive telecommunications conglomerate with $126 billion in 2016 revenues. In addition to the traditional wireline unit—now almost an afterthought—its businesses include Verizon Wireless, FIOS fiber infrastructure to homes and businesses, Oath (the combined former AOL and Yahoo organizations), network security offerings and several others.
Author: CIO Central Guest