Managers expecting big things from big data

Real estate managers are in the early stages of using data collected at their properties — gleaned from such diverse sources as facial recognition software to social media programs — to gain insights into their investments.

Most managers say efforts to develop big data to build and maintain portfolios is only just beginning, with some bringing in data analytics and information technology experts to help understand how that competitive intelligence can give ​ them an edge on investments.

Author: Arleen Jacobius


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