Articles

Big Data: Insights Or Illusions?

What is Big Data? When infused with human understanding it can lead to powerful new insights. On the other hand it can be a “truth machine that you can’t challenge because it’s big data,” cementing and intensifying the toxic assumptions in a company.

I talk to Christian Madsbjerg of ReD Associates, who gives examples of data’s use and abuse. Christian Madsbjerg: We did a really cool thing lately with computer science people and anthropologists, which are not groups that normally hang out so much together. But they found a common interest, which was science, really, but here we looked at fraud.

Source: forbes.com
Author: Alastair Dryburgh

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