What is Big Data? When infused with human understanding it can lead to powerful new insights. On the other hand it can be a “truth machine that you can’t challenge because it’s big data,” cementing and intensifying the toxic assumptions in a company.
I talk to Christian Madsbjerg of ReD Associates, who gives examples of data’s use and abuse. Christian Madsbjerg: We did a really cool thing lately with computer science people and anthropologists, which are not groups that normally hang out so much together. But they found a common interest, which was science, really, but here we looked at fraud.
Author: Alastair Dryburgh