Tools that listen to social media can tell you what consumers are saying. But, they can’t tell you how to act on what you find. Nor do they get the right social media intelligence to the right people at the right time so you can beat the competition.
For true value, you need access to deep social media analytics capabilities that include dashboards, data discovery and visualizations. Here are five reasons why. 1. Get unbiased access to conversations Part of any comprehensive data discovery initiative is to identify “what you don’t know” while transcending unintentional bias. For example, you see a topic on social media explode and think you know the cause.
Author: Forsyth Alexander