Has Big Data Marketing Gone too Far?

Introduction In our current business environment, Big Data has brought about unprecedented insights in all industries. Opportunities that Big Data has brought to our global economic landscape has been enormous, but it has also raised some concerns that have to be addressed.

The is an exponential growth of technology, and we all need to keep up with the tonnes of data that all our systems produce. It is a fact that organizations, companies, consumer agencies and tech departments are struggling to keep up with big data. This has brought about several concerns that we are going to look at. Data discrimination, data security, and data privacy.

Author: Rick Delgado


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