Businesses are updating their approaches to data analytics as the competitive landscape changes. We explore the trends, technologies, and vendors leading the way.
Data analytics is slowly becoming entrenched in the enterprise. Today, it’s standard practice for businesses to use analytics to optimize something, whether it’s operational efficiency, fraud detection or customer response time. So far, utilization has been fairly simple. Most organizations are still doing descriptive analytics (historical reporting) and their use of analytics is function-specific.
Author: Lisa Morgan