How Verizon is Building a Big Data and AI Culture

Telecommunications has long been one of the most data-intensive industries, and some of the earliest analytical marketing initiatives originated at established firms like AT&T.

But the industry is evolving quickly, and the old mail-driven database marketing has become a thing of the past that hardly does the job in a digital economy. For legacy firms, building a data-driven culture that leverages Big Data and AI capabilities represents both an opportunity as well as a challenge.

Author:  Jim Moffatt


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