Articles

The Incredible Ways Heineken Uses Big Data, The Internet of Things And Artificial Intelligence (AI)

Every industry can benefit from Big Data, IoT and AI, and that includes brewers. Dutch brewer Heineken has been a worldwide brewing leader for the last 150 years, but today, as the No. 1 brewer in Europe and No. 2 in the world they are ramping up their results thanks to the use of big data and AI.

As the company sets out to better compete in the formidable U.S. beer market they plan to leverage the vast amounts of data they collect. Currently they sell more than 8.5 million barrels of its various beer brands here in the U.S., but they hope to increase those numbers with data-driven improvements and AI augmentation to its operations, marketing, advertising and customer experience.

Source: forbes.com
Author: Bernard Marr

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