Outside Insight: Why External Data Is The Fuel Of Tomorrow’s Business Success

In his new book, Jorn Lyseggen argues that internal data – an organization’s operational data, transactional records and customer metrics – are yesterday’s news.

Amidst the fast-paced change of digital transformation and the world at large, external data is likely to hold the insights you need to understand your environment and navigate the market of tomorrow.

Author: Bernard Marr


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