Most business leaders are familiar with web analytics, and many have taken steps to acquire or monitor them on a consistent basis. Recent estimates for the number of companies using Google Analytics range from 30 to 50 million.
But how many of us are regularly taking the time to truly decipher and utilize the most valuable analytics available to us? If you’re not investing time and energy in this process, you’re missing out on opportunities to improve your sales numbers and customer experiences. In this article, I’ll walk through the five most useful figures from Google Analytics that your company should be gathering, watching and putting to good use.
Author: Chris Lukasiak