Live! 360: Microsoft Focused on Simplifying BI for Business Users

When looking at Microsoft’s recent enhancements to business intelligence platforms, database administrators may scratch their heads that user interfaces look like they’re getting dumbed down.

Don’t worry about the lack of rows, columns and even traditional data management terminology, one longtime Microsoft executive says: The changes aren’t aimed at the DBA. “Our number one persona, our number one person that we’re building for, is the business user,” Charles Sterling, senior program manager, in the Microsoft Business Applications Group, said during his keynote for the SQL Server Live! track of the Live! 360 conference Tuesday in Orlando, Fla.

Author: Scott Bekker


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