Big Data analysis is completely transforming the modes and approaches of the present business scenarios. The concept consists of four key attributes — better known as the four Vs of Big Data: volume, variety, velocity and value.
The volume of data whether structured or unstructured would aid business growth on a routine basis too. Big data analysis can lead to helpful insights that would in turn aid better strategic business decisions. With the ongoing market trends in the mobile app world, the concept of Big Data has risen beyond storing enormous information and has made previously used analytical methods redundant.