Using Big Data to transform business processes

Technology is constantly advancing, and as a result, devices are consuming ever-increasing amounts of data. According to research from tech giant IBM, we create around 2.5 quintillion bytes of data on a daily basis and in 2013 it was calculated that 90% of all the data in existence had been created in just the previous two years – a maxim still frequently recited in tech keynotes.

As a result of this, Big Data has become a big trend in the technology and business worlds. The term refers to datasets that are too large and complex (for example, unstructured data like emails or voice recordings) for ordinary computing systems to handle. While managing this influx of information can be daunting, Big Data has massive business benefits and has spawned allied technologies like predictive analytics and user behaviour analytics.

Author: Nicholas Fearn


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