While some artists view their careers with a sort of “If you build it, they will come” mentality, pop singer-songwriter Shelita Burke definitely doesn’t. As a data scientist and cryptologist, she has a very deliberate, almost scientific approach to reaching fans.
And she likens releasing and promoting her music to running a small business. When she was younger, Burke said she saw the opportunity that the Internet could eventually provide to independent artists. “At an early age I knew, I need to learn how this world works and how to build things,” she says.
Author: Emily Blake