If you go to technology conferences, you hear the same discussions around data. If you ask about how to glean insight from the massive amount of data you’re collecting or you want to use your data to provide actionable intelligence, make better business decisions and offer a better customer experience, the answer you’re likely to hear is based on the latest analytics tool.
While I agree there are several powerful new solutions out there, gaining insight into your data doesn’t start with an analytics tool. In fact, the answer to how you can gain insight from data is simple: Start with a unified governance approach to your data. “There’s governance for being compliant with regulations, and there’s governance for insights,” Vice President and Chief Data Officer for IBM Analytics Seth Dobrin noted at the Fast Track Your Data conference in Munich, Germany.
Author: Heidi Maher