Life coaches, wellness therapists, and psychologists say you should control your emotions before they control you. Today’s business experts have a similar saying: manage your data before it manages you.
No one can dispute that all businesses, regardless of size, industry, product, or location, generate data. Valuable information such as their market research and validation results, customer profiles, customer sales and transaction history, marketing strategies and tactics are all being generated by businesses — from startups to the world’s largest corporations.
Author: Fred Chua