The retail industry continues to accelerate, and with it, the need for businesses to find the best retail use cases for big data. Sales alone are expected to grow by 3.5% in 2017, and e-Commerce continues to make massive gains with an expected growth of 15% this year, according to Kiplinger.
New sources of data, from log files and transaction information, to sensor data and social media metrics, present new opportunities for retail organizations to achieve unprecedented value and competitive advantage in an expanding industry space. Retailers will need to empower people across their organization to make decisions swiftly, accurately and confidently.
Author: John Morrell, Datameer