The Impact of Big Data to Marketing

Marketing is one of the most important variables in growing a business. Many small business owners struggle to design an effective marketing strategy for their company.

The good news is that big data is opening up a lot of doors to improve marketing. Big data refers to the massive amount of data available to companies. With the right software, companies can use this data to make more informed decisions about marketing to their customers.

Author: Rick Delgado


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