What is business intelligence and why should you care?

The modern businessperson has more options than ever when looking for methods with which to improve their overall productivity and efficiency.

We live in an increasingly data-driven world where we are regularly being tracked, measured, and otherwise recorded. Much of this tracking is benign, although it is understandable that we associate this kind of constant monitoring and analysis with somewhat dystopian visions of the future. From the perspective of a business operating in today’s hyper competitive landscape, the ease with which data can be collected and analysed makes it a very powerful tool for understanding markets as well as the business itself. Business intelligence software is designed to aid in this process.



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