California Cannabis Retail Market Revealed: Big Data Tells All

For 20 years, California has been allowing the legal sale of medical marijuana in an unregulated environment and that will change in January 2018. State and local officials are now facing the challenge of bringing in line all of the players that have operated without any rules or consequences of breaking those rules.

So far this year, prices for marijuana in the state have been steadily climbing, which is great for growers – not so much for customers. According to BDS Analytics, Californians spend most of their cannabis dollars on the traditional form of marijuana buds called flower by the industry. Flower sales account for 55% of the cannabis market in the state and that translated to $375 million in just the second quarter of 2017.

Author: Debra Borchardt


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