As a natural resource, crude oil is full of potential value. Yet without the refining process, this energy powerhouse is little more than a bubbly, brown liquid.
Increasingly, data is replacing crude oil as the king of resources. This seems like great news, as businesses are collecting so much data every year that we’re practically swimming in it. The paradox is that, while an increase in data volume gives companies more to analyze, most of them are struggling with how to make use of it.
Author: Sanjiv Patel