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Google Analytics 101: Executive’s guide to measuring business data

If you want to improve the experience of your website or app, or maybe you want to ensure the success of your business, you need to be analyzing user behavior. One of the easiest ways to do that is with Google Analytics.

What is Google Analytics? Google describes Google Analytics as a web analytics service, which anyone with a Google account can use for free. It provides statistics and analytical tools for search engine optimization and marketing purposes, among other things.

Source: zdnet.com
Author: Jake Smith

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