No matter the size or complexity of your business, one thing remains true: you are collecting data. With the rise of the internet and cloud storage, companies today are storing more and more data than ever before.
But just storing data isn’t enough. As Peter Drucker famously said, “If you can’t measure it, you can’t improve it. The purpose of business analytics is to take all of your data and put it to work for you. Collecting information is just the beginning. Breaking down that information and attaching meaning to it is where the real magic happens. By measuring trends and correlations, you will be able to get a better picture of what is really happening. With this insight, you can then begin the process of improving.
Author: Ryan Shelley