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Beyond Predictive: 4 Reasons for B2B Marketers to Consider Prescriptive Analytics in 2018

Data drives Marketing today…Predictive Analytics has already been effective in showing amazing results in enterprise Sales and Marketing. So, is it time for B2B enterprises to now advance to the next level with Prescriptive Analytics?

Wouldn’t it be amazing if besides showing you the quickest route to your destination, Google Maps also autonomously delivered you there? With self-driving cars around, you never know… Prescriptive Analytics can do something akin to this for your business.

Source: martechadvisor.com
Author: Paroma Sen

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