The deluge of data in the market—structured and unstructured—such as market trends or customer behavior and preferences has made big data the latest buzzword in business echelons. The onset of high performance analytics has ushered in a new era wherein the insights hidden within the data, are uncovered to improve decision making.
Streamlining and efficient execution of processes is a natural outcome of the same that has improved customer satisfaction manifold. Big data has been instrumental in revolutionizing a number of sectors. In the retail sector, big data is being leveraged to gather customer intelligence—understanding their preferences and priorities—so as to launch campaigns targeted at individual customers.