Big data Analytics for Business Growth

The adoption of big data analytics that was once heralded as the ‘next big thing’ is in an unsurpassed rate showing no signs of slowing down even now. Big data analytics which is driven by specialized systems and software, points the way to various business advantages, comprising novel revenue opportunities, efficacious marketing, better customer service, enhanced operational efficiency and competitive advantages over rivals.

This analytics application assists analytics professionals, predictive modelers, data scientists, and other statisticians to examine the escalating volumes of structured transaction data, in addition to the other forms of data that are untapped by traditional business intelligence (BI) and analytics programs. On a broad scale, big data allows a business organization to analyze data sets and draw conclusions to make informed business decisions, thereby helping them to profile customers in a far reaching way.

Author: CIOReview


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