Microsoft Power BI Turns Its Analytical Lens on Reddit

Microsoft already supplies templates that brands can use to gauge their popularity on Twitter and Facebook using Power BI, the company’s cloud-based business intelligence and analytics platform. Now, it has added another influential website to the mix.

The new Brand Management and Targeting on Reddit template, developed using APIs from social data specialist SocialGist, allows companies to keep track of how many times their brands and products are mentioned on the massive online discussion site, along with other insightful metrics.

Author: Pedro Hernandez


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