Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are , by Seth Stephens-Davidowitz. Author Stephens-Davidowitz is a data scientist, someone employed to analyse and interpret complex digital data. He has worked at Google, who hired him after learning about the strength and accuracy of his data research into racism.
His exploration of data has led to fascinating revelations about mental illness, human sexuality, child abuse, abortion, advertising, religion and health. The datasets enabled by the digital explosion offered new perspectives on all manner of issues that didn’t exist a couple of decades ago.