‘Big data’ and ‘Business Intelligence (BI)’ are more than just buzzwords. They are here to stay. Across the board, organisations can’t stop thinking about the promise of big data and BI to drive success in everything, from operations to communications.
However, confusion arises as the terms are used a lot – often interchangeably – adding complexity to tools that should be both simple and accessible. In short, ‘big data’ refers to the generation, collection, and processing of vast amounts of data, from a wide variety of sources on a continual basis. BI, on the other hand, is related to the software and systems that import data and generate analysis, like visualisations, to drive business decision making.
Author: James Belsey