Big Data revolution gets underway, helping companies of any size to deliver better services. In this article, Yana Yelina, Technology Writer, Oxagile, explains how custom martech solutions empowered by Big Data analytics can improve efficiency within a company’s call center
At the core of any product or service company lies a customer support center — a frenetic hub of phone calls, emails, and chats aimed at feeding clients with valuable information and managing complaints like clockwork. To please customers and turn every conversation into a great user experience, call center agents should clearly understand client needs and address them at the drop of a hat.
Author: Yana Yelina