The new imperative for enterprise organizations is to deliver on new customer experiences and business models before their competitors – be the disruptor rather than the disrupted. But this requires being able to see transformational possibilities before they become obvious, and to act on information proactively and predictively.
For enterprise organizations seeking success and longevity, the role of data and analytics in business transformation has never been clearer. Where are most when it comes to using analytics to inform and inspire action? Where should organizations be focusing investments?
Author: Tricia Morris