These days, data and business analytics are the catalysts allowing many companies to push the envelope. A new MITSloan Management Review Research Report, sponsored by SAS, explores analytics as a source of business innovation, as well as how the increased ability to innovate is benefitting a spectrum of industries.
Business analytics-driven innovation is pushing competition into overdrive — and allowing top-performing companies to gain a competitive edge. According to the new report, from 2013 to 2015, surveys showed a steady ebb in the percent of companies reporting a competitive advantage from their use of data and analytics. But times are changing.
Author: Sarah Rubenoff