When it comes to big data, retailers have more information than most organisations. However, Julian Burnett, CIO at retailer House of Fraser, recognises the amount of information is not always matched by a level of insight.
“Retail is an industry that’s been trading on its gut instinct for quite some time,” he says. “Being able to back your decisions up with evidence of things that might work is crucial. I feel very confident that we’re getting our data set to enable us to properly inform our employees during their decision-making processes.”
Author: Mark Samuels