10 ways to use business intelligence software

Business intelligence plays a key role in the strategic planning of organisations and is used for multiple purposes, including measuring performance progress towards business goals, performing quantitative analysis, reporting and data sharing, and identifying customer insights.

Business intelligence involves the use of computing technologies to identify, discover and analyse business data to provide not only the current but also the historical and predictive views of data, Dataconomy says. This makes it possible for decision-makers to access, analyse and understand business information so they can execute accordingly and drive their organisations forward.As news of data breaches, hacking attempts, and unethical use of data continue to fill the airwaves, more and more customers are more likely to opt out of any requests asking for more personal information.



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