The New “V” for Big Data: Virtue

Data has exploded throughout every facet of our world, giving organizations and companies more access to personal information than ever before.

While that information has proven to be beneficial in countless ways, it can also be taken advantage of. Consumers are entrusting companies with more information than they even know, so it is up to those organizations to treat data with the respect and privacy it deserves. It’s time to talk about the integrity of data and ask, is the usage of this data moral?

Author: Ashley Stirrup


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