Google Big Data Algorithms Shift Emphasis to Onsite Content

In 1998, Larry Page and Sergey Brin started Google. At the time, most people expected it would just be another search engine. However, Google found innovative way to use big data, which involved using a tiered, weighted algorithm for tracking inbound links to every webpage on the Internet.

This PageRank algorithm was the single thing that differentiated Google from its competitors. Ironically, the algorithm that put Google on the map is slowly being made obsolete by its own engineers. They are gradually shifting their focus towards rewarding publishers with valuable content.

Author: Rehan Ijaz


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