Big Data is a chicken-or-egg scenario on the farm

It’s one of the most- and least-connected industries out there. While agriculture has remained one of the least digitized sectors, there is a bountiful harvest of data that could give some economic leverage back to the farmer. But what will it take for farmers to invest?

According to McKinsey, the agricultural sector is the least digitized industry in the U.S. Yet, agriculture already produces large volumes of data — especially from IoT. There’s hardly a lack of scenarios for digitizing farming, with the common thread for all the use cases is that they each involve Big Data.

Author: Tony Baer


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