Don’t Get Lost in Big Data; Get Results from the Right Data

For years, company executives have yearned for more detailed facts and figures that would shed light on the deficiencies, highlights and challenges responsible for fluctuating business metrics.

Searching for underlying causes that explain things like decreases in sales numbers, success rates of marketing campaigns and budget deviations seemed nearly impossible. Extracting that level of detail from the multitude of disparate systems used throughout their companies, if possible at all, was much too time-intensive to make the effort worthwhile.

Author: Telmo Silva


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