The goal of every brand is to optimize the customer experience in a way that contributes to more conversions and higher revenue. And while past marketing automation platforms have done a solid job of this, the new technological capabilities provided by artificial intelligence (AI) and virtual reality (VR) have given way to new and improved possibilities.
Both AI and VR offer potential that we simply have not seen in the digital marketing world. But as brands begin to understand their potential and see the direct impact that these new technologies can have on their bottom line, there’s little doubt that more and more businesses will welcome AI and VR with open arms. To give you a better idea how exactly these technologies are changing the business landscape, let’s take a look at a few ways AI and VR enhance business.
Author: Annie Qureshi